How did the name Rolex come about?

Origin of the name “Rolex”

• Founder: Hans Wilsdorf (German entrepreneur)

• Company founded: 1905 in London (Wilsdorf & Davis)

Why “Rolex”?

Hans Wilsdorf himself later explained his decision as follows:

"I was looking for a name that would sound good in all languages, be easy to pronounce, fit well on a watch movement and dial—and be easy to remember."

Characteristics of the name “Rolex” according to Wilsdorf:

• Short (five letters)

• Symmetrical & balanced

• Easy to pronounce – in almost all languages

• Sounds high-quality and mechanical

• Fits on the small dial of a clock

"Quote:

"I (Hans Wilsdorf) tried to combine the letters of the alphabet in all directions – with the result that after a while I had hundreds of names at my disposal, but was not really satisfied with any of them.

One morning, as I was sitting on the upper deck of the horse-drawn omnibus traveling along Cheapside in the City of London, a good spirit whispered to me: ROLEX “

Source: Wikipedia, AI