Itay Noy Jaffa Israel watches - how old is my watch?
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Background on Itay Noy
- Founded: around 2000 in Tel Aviv, Israel
- Watchmaker and designer: Itay Noy (trained at the Bezalel Academy & Gerrit Rietveld Academy)
- Production: Only about 150–200 watches per year, mostly individually numbered.
- Philosophy: Artful, conceptual watches with a unique design
Dating via model series
Each Itay Noy collection is assigned to a clearly defined period.
Here are the most important series with their release years:
| Model / Collection | Production period | Special features |
|---|---|---|
| Time Tone , Duality | ca. 2000–2008 | Early, rare series; mostly Unitas or ETA hand-wound movements |
| Part-time | 2010–2013 | Famous split day/night display |
| X-ray , Identity | 2012–2015 | Transparent and personalized models |
| Reorder , Full Month , Point of View | 2015–2018 | More modern manufacture lines with automatic ETA 2824 |
| Chrono Clear , Race , Juggler , Beyond Time | 2018–2021 | Complex designs, some skeleton-like |
| Revolution / Duality II | from 2022 | Latest generation, manufacture-like construction, Sellita SW200 or modified ETA |
| Night Flight , Night Light | 2023–present | Current series (modern Lume designs) |
Serial numbers (caliber)
Itay Noy usually sources its watch movements from ETA , Sellita or Swiss Technology Production (STP) .
These works bear their own work numbers (caliber numbers) , which, however, do not serve for dating but only indicate the type:
| Factory | type | Notice |
|---|---|---|
| ETA 2824 / Sellita SW200 | Automatic | Installed in most series since 2010 |
| ETA 6497 | manual winding | Typical for early models up to approximately 2009 |
| STP1-11 | Automatic Swiss Made | Used occasionally from around 2018 onwards. |
Itay Noy (Hebrew: איתי נוי) is an Israeli watchmaker, designer and artist who produces limited edition watches in his independent studio in the Old City of Jaffa.
1996–2000 Bachelor of Fine Arts (BFA) Jewelry and Object Design, Bezalel Academy of Art and Design, Jerusalem
1998 Student exchange program, Gerrit Rietveld Academy, Amsterdam, Netherlands
2002 Industrial Design, Interior Design and Corporate Identity, Design Academy Eindhoven, Netherlands
Master of Design (M.Des.) degree from Eindhoven University of Technology
Professional Experience
Freelance artist and designer since 1999 [citation needed]
Since 2000, designer of watches and jewelry for international companies [citation needed]
Lecturer in the Jewelry & Fashion department at the Bezalel Academy of Art and Design, Jerusalem since 2005
2007 summer course at the Penland School of Craft, North Carolina, USA[citation needed]
2016 Member of the jury for the design prize of the Israeli Ministry of Culture
Private collection of Charles Bronfman, New York
Droog Design Collection, Amsterdam, Netherlands
Museum of the Dutch Clock, Zaandam, Netherlands
Private collection of Stef Wertheimer, Tefen Industrial Park, Israel
Israel Museum, Jerusalem
Tel Aviv Museum of Art, Tel Aviv Aviv, Israel
Design Museum Holon, Israel
Museum of Islamic Art, Jerusalem
