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Maurice Lacroix Chroneo men's chronograph automatic day date circa 1990
Maurice Lacroix Chroneo men's chronograph automatic day date circa 1990
Regular price
€945,00 EUR
Regular price
Sale price
€945,00 EUR
Keine Umsatzsteuer ausgewiesen wegen Differenzbesteuerung
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Orig. Maurice Lacroix Masterpiece Luxury Men's Chronograph Automatic Day/Date ca. 1995
Steel case. White dial with black Roman numerals and circumferential tachymeter scale, small second at 9, 30-minute and 12-hour counters at 12 and 6
Date at 6 o'clock, day of the week at 3 o'clock, automatic movement, case diameter: 37 mm, original signed high-grade Maurice Lacroix genuine leather strap with Maurice Lacroix signet in gold
This great luxury piece runs continuously (accuracy not tested)
EZ 2: barely noticeable signs of age and wear, glass good, dial unrestored flawless, lid closes flush, starts and runs continuously, original ML genuine leather strap has clear traces of sweat on the inside
History of the Swiss luxury watch manufacturer Maurice Lacroix (Source: Wikipedia):
Legal form stock corporation
Founding 2001
seat Zurich, Saignelégier, Switzerland since August 2012 Biel/Bienne, Switzerland
Line Stéphane Waser
Number of employees approx. 250
Sales volume CHF 99.8 million
overview
Maurice Lacroix produces 120,000 watches annually, 50,000 of which have mechanical movements.[2] The company, under the holding company of the same name and headquartered in Zurich, has been part of the Zurich-based DKSH since 2011.[3] It employs around 200 people, including around 170 at the international headquarters in Biel and at the production facilities in Saignelégier and Montfaucon in Switzerland. "Maurice Lacroix" was the name of a member of the parent company's board of directors. At the time when the launch of a separate watch brand was being considered, he passed away. In his honor, his name was chosen as the brand name.
Founding and company history
The brand was founded by Peter Brunner, the President and CEO of Desco von Schulthess AG. In 1961, the Zurich-based Desco von Schulthess AG acquired an assembly plant in Saignelégier, Jura, for the production of private label watches for the national and international markets.
In 1975, the brand was founded in Saignelégier, and the company sold the first watch in Austria under the name Maurice Lacroix. The brand name was introduced in Spain in 1976.[4] In the 1980s, an international distribution network was established, and the company's German headquarters were opened in Pforzheim. In 1989, Maurice Lacroix acquired the Swiss case factory Queloz SA, which also produces cases for other well-known watch brands.
In addition to numerous models with quartz movements, a mechanical watch collection with technical innovations as its hallmark was launched in 1990 under the name Masterpiece Collection, featuring blued screws and polished bridges. As a mark of quality, Maurice Lacroix was one of the first manufacturers to offer a view of the movement through glass case backs.
In the fall of 2001, Maurice Lacroix SA, previously a division of Desco von Schulthess AG, became an independent legal entity. Since July 2011, DKSH has held a majority stake in Maurice Lacroix. In 2006, Maurice Lacroix introduced its first chronograph caliber (ML 106), developed in collaboration with watch inventor and designer Andreas Strehler.
The complex movement components for mechanical calibers are manufactured in the company's own workshops in Montfaucon, near Saignelégier. This makes Maurice Lacroix one of the leading Swiss watch manufacturers. Today (2012), Maurice Lacroix employs approximately 200 people worldwide and operates in approximately 3,300 specialist stores in over 60 countries around the globe.
